Given the current state of the economic climate and the increasing competition for donations within the philanthropic marketplace, transparency and accountability have become critical for charities.
Providing donors with the information that they are seeking and making sure that governance policies reflect the organization’s commitment to integrity and accountability are vital to their future.
There are a variety of organizations that assist donors in evaluating the quality of individual charities. Various measurement standards are utilized, including expectations for ethical conduct and accountability, transparency and donor relationships.
So how do you know if your organization is doing everything it can to be viewed as accountable and transparent?
Charity Navigator, America’s largest charity evaluator in the philanthropic marketplace, defines the two terms:
Accountability is “an obligation or willingness by a charity to explain its actions to its stakeholders, including government, donors, beneficiaries, and the public at large.”
Transparency is defined as “an obligation or willingness by a charity to publish and make available critical data about the organization, such as its finances, governance and effectiveness.”
In order to be viewed as accountable and transparent, an organization must be able to demonstrate that they follow ethical best practices and make important information about the organization readily available to donors and potential donors.
Maintain Visibility through Your Website and Form 990
Two of the best sources of information for donors are often the charity’s website and the charity’s IRS Form 990.
One way that a charity can demonstrate transparency and accountability is to include the following information on their website:
- A listing of all current board members
- Key employees along with their contact information
- The most recent audited financial statements
- The most current Form 990, or a link to the Form 990 on an external site
- A copy of the organization’s donor privacy policy
Although there is no single standard for governance and policy best practices, the Form 990 provides insight into the policies and practices that the IRS has deemed to be important. By adopting the policies and procedures included in the Form 990, and providing accurate and complete responses to all governance and policy questions, a charity can use the Form 990 as a tool for communicating their accountability to donors and potential donors.
Some Form 990 items of particular interest to donors include:
- Board composition
- Related party relationships
- Material diversion of assets
- Documentation of board meetings
- The existence of conflict of interest, whistleblower, and documentation retention policies
- Methods used to determine compensation of top management officials
- Financial statements prepared by an independent accountant
- The existence of oversight by an audit committee
It is certain that as a nonprofit organization, you are facing more scrutiny than ever before, so putting your best efforts into making your information visible for review is crucial for your organization’s future.
Feel free to contact a BCG&Co. advisor with any questions regarding your IRS Form 990.








